Miles Wilson, Partner at Atwell Martin in Chippenham talks successes and challenges, why he loves old properties, and tetanus risks!
1. What do you love most about your job?
For me it’s the properties. Don’t get me wrong I love the people, the constant learning curve, exceeding buyers’ and sellers’ expectations, and running the office and the business the way I want to, but I find the properties themselves fascinating. The older the property, the better; modern bespoke design is wonderful, but it’s the quirky, charming places I visit that make my job and life rewarding.
2. Tell us about a record-breaking month
This is a tough question for an estate agent to answer! Yes I could blow my sales trumpet but who really cares? Vendors certainly don’t! Property is the life blood of the business and having a constant flow of happy vendors listing then selling is better than any year’s record-breaking month.
3. What are you most nervous about within the E.A marketplace over the next few years?
The gradual decline of experience in the residential sales market over the last year is very apparent. The problem with this is the perceived added value an agent can give reduces because clients look at all agents as being the same – we’re not! I believe every agent should be licensed to practice and would support any of the professional bodies we have in setting it up.
4. What’s the biggest business challenge you currently face in your local area?
Choosing how to position yourself in a crowded market place is a challenge. Sometimes our proposition has to be tailored to meet an individual client’s needs. Then monthly how much do you spend on marketing, off line, on line and on social media? When do you spend? Usually the best time is when you are manically busy and have no time to do it! It must be done but this is a constant juggle for us.
5. What do you wish you’d known when you first started out in business?
Well I’m quite happy with this question as I went in with my eyes wide open. We have a very good agent in my family who directed me to ask the market leaders for advice before entering the turbulent would of agency. The best advice I had was meeting those professionals and discovering what they thought I should do and where I should apply. Many of the branch managers I met then are owners and directors now and are still colleagues that I can call on within the industry.
6. What’s the funniest thing a client has asked you?
A client once asked me to mind where I step in the garden as the manhole cover was rusted through. About 15 minutes later I was getting a tetanus jab in A&E and looking for a new suit.
7. What 3 words would you use to describe the EA business?
Rewarding Lifestyle Rollercoaster
8. Why do you think you are successful in your local area?
We have been trading locally for over 22 years and are well known for our exceptional service, speedy results and experienced staff. Many of whom have been with us for decades. More than this we all live locally and understand our town and villages well.
9. How do you motivate your team?
There is nothing better on a Monday morning than some good old office banter to kick start the week’s bravado, going gradually up a notch by Wednesday! If things are going well there are coffees all round and if not then treat Friday is only around the corner.
10. What’s the first piece of information you reach for when you get in the office?